Telcel Mexico Selects Vesta Corporation to Launch New Recharge Functionality

Web payment channel will be the first of many innovative, convenient ways for customers to recharge prepaid services

PORTLAND, Oregon — April 11, 2011 — Vesta Corporation (www.trustvesta.com), a global leader in electronic payment solutions, today announced that it has launched the first of a full range of payment services in support of Telcel’s prepaid mobile products.

In response to subscriber demand for “anytime, anywhere” purchase functionality, Vesta’s technology removes the need for Telcel consumers to visit a retail point of sale to pay for airtime, data plans, and other services. The first offering will allow customers to fund their prepaid broadband accounts on the Web with a credit card. Vesta will manage all requests through a Telcel-branded website, validate cardholder data, and deliver real-time account credits for successful transactions.

Over the next few months, Telcel will also extend Vesta-powered reloads to include prepaid wireless plus IVR, WAP, live agent, and text-to-refill recharges. Additional products under discussion include Auto-Pay which will allow customers to regularly add value to their accounts based upon a specific calendar date or a user’s available balance.

Vesta's award-winning solutions deliver secure 24x7x365 electronic payment functionality for the customers of telecommunications, financial, and ecommerce merchants worldwide. In addition to delivering new, lower-cost payment channels to Telcel, Vesta will fully indemnify the operator from any transaction-related fraud and protect customer credit card data through full PCI compliance.

“Operators worldwide are responding to customer requests for convenient, flexible payment options for prepaid mobile services,” said Rocky Scales, senior vice president, Vesta Global Sales. “Vesta’s recharge solutions will enable Telcel to continue its tradition of providing innovative features that increase customer satisfaction and extend the customer life cycle.”

About Telcel
Telcel (Radiomóvil Dipsa), with operations since 1989, is the leading cellular company in Mexico with more than 64.1 million clients. Telcel delivers the best service and the broadest coverage at the national level offering service to more than 200,000 towns in more than nine regions of the country, which represents over 90% of the populated areas of Mexico. Always at the forefront, Telcel offers faster wireless connectivity in the domestic market in voice and data services on GSM / GPRS / EDGE and UMTS / HSDPA. www.telcel.com

Telcel is a subsidiary of America Movil, SAB de CV [BMV: AMX] [NYSE: AMX] [NASDAQ: AMOV] [LATIBEX: XAMXL], the leading provider of wireless services in Latin America. America Movil operates in 18 countries in the Americas and Caribbean, and in December 2010, served over 276.5 million subscribers (225 million for mobile plus 51.5 million for land lines, broadband and TV). www.americamovil.com
About Vesta Corporation
Headquartered in Portland, Oregon, with operations in Europe and China, Vesta has been a pioneer and worldwide leader in electronic payment solutions since 1995. Vesta has established long-term, successful relationships with international telecommunications companies including AT&T, Boost Mobile, China Mobile, China Unicom, Cricket Communications, Meteor Mobile Communications, O2, Sprint, T-Mobile, Tele2, Verizon, Vodafone, and Yoigo.
Media Inquiries, Vesta Corporation
Scott Boucher
Manager, Corporate Communications
scott.boucher@trustvesta.com
+1 503.790.2500