Vesta Corporation Selected to Manage Electronic Top-up Channels for Tele2 Latvia

Pay as you go customers to benefit from streamlined replenishment process, expanded payment channels

DUBLIN, Ireland, and PORTLAND, Oregon, 07 December 2010 — Vesta Corporation, a global pioneer and leader in electronic payment solutions, today announced that it has begun managing Tele2 Latvia’s electronic Web & IVR top-up channels. Vesta will also support live agent top-ups hosted by Tele2.

Vesta’s technology introduces convenient, new functionality to Tele2’s prepaid customers for streamlined, secure top-ups via a wide variety of payment devices and payment channels.

“We are excited to offer our customers the ability to top up an account in real-time without having to purchase a PIN card or visit a retailer,” said Didzis Solims, Tele2 Product Director in Latvia. “Vesta enables our customers to top up anytime, anywhere using a credit or debit card.”

Vesta’s payment technology is also fully PCI Data Security Standard (PCI DSS)-compliant. Mandated by leading credit card issuers, PCI compliance assures that requirements for payment data security are being met.

“As Europe’s leading alternative telecom operator, Tele2 recognizes the values of Vesta’s innovative, value-added services — for both the operator and their subscribers,” said Lorcan Burke, Vesta’s Vice President of European Sales and Marketing. “We look forward to working with Tele2 on additional products and services to enhance and expand their service offering.”

About Tele2 Latvia
Tele2 is one of Europe 's leading telecom operators, always providing the best deal. We have 30 million customers in 11 countries. Tele2 offers mobile services, fixed broadband and telephony, data network services, cable TV and content services. Ever since Jan Stenbeck founded the company in 1993, it has been a tough challenger to the former government monopolies and other established providers. Tele2 has been listed on the NASDAQ OMX Stockholm since 1996. In 2009, we had net sales of SEK 39.5 billion and reported an operating profit (EBITDA) of SEK 9.4 billion.

In Latvia, Tele2 services almost 1.1 million customers, or half of the population of the country. The operator offers postpaid mobile services with brand Tele2 and prepaid mobile services with Zelta Zivti?a brand. Tele2 was the first mobile operator in Latvia to offer third generation mobile services. For more information, please visit www.tele2.lv.

About Vesta Corporation
With European Headquarters in Dundalk, Ireland and corporate headquarters in Portland, Oregon, USA, Vesta has been a pioneer and worldwide leader in electronic payment solutions since 1995. Vesta was inducted into the Inc. Hall of Fame for five consecutive years as an Inc. 500 fastest growing private company. Vesta’s clients include AT&T, China Mobile, China Unicom, Meteor, O2, Tele2, T-Mobile, Vodafone, Verizon, Yoigo, IDT, and Sprint.
Media Inquiries, Tele2 in Latvia

Egita Malina
Tele2 Public Relations Consultant
Account Director, Hill and Knowlton Latvia
egita.malina@hillandknowlton.com
+371 26494030

Media Inquiries, Vesta Corporation

Paul Nolan
Daniel Lowther
CCgroup
vesta@ccgrouppr.com
+44 118 9207650